The price of gifts purchased by the majority of Japanese men at Christmas

During the winter everyone is waiting for Christmas. That day, once a year, gives us a chance to have a romantic time with our loved ones to express their gratitude to them.

However, part of this annual celebration is also an annual stress to think "how do we celebrate this year?" or "what should I give to my girlfriend or partner?"

Unlike in Indonesia, Japanese people see Christmas as a special moment with a partner or loved one.

We summarize last year's research data on the average price of prizes and the most selected prizes.

Try and use these ideas when choosing your prize! The research data were sourced from Rakuten Research "Survey related to Christmas", NestEgg "Survey on Christmas Gifts" and the data was collected from April 2018 to April 2019.

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Adjust prices according to your lifestyle

Early December was mentioned is the peak of Christmas shopping. Get ready before the excitement occurs, so you don't have obstacles because of the increased spending for Christmas and New Year.

First, look at the average amount people spend on Christmas gifts.

According to a study conducted in 2018 among 1,000 male and female respondents aged 20-69 years, 8,477 yen is the average amount for a Christmas present.

If we look at gender, men in their 50s spend 10,123 yen. This figure is higher than the amount issued by men in their 30s which is 10,000 yen.

On the other hand, women in their 20s spend an average of 7,899 yen. Through this information, it can be said that buying gifts for women is slightly more expensive than for men.

The price of a gift given by a husband is different from a gift from a boyfriend. Differences are also seen if the recipient is a student or worker.

Besides that, you also don't want to hurt them by giving away expensive things.

For men, the average prize amount is around 10,000 yen. You also have to adjust the gift you bought with your lifestyle and economic conditions.

What popular objects make women happy?

When discussing Christmas gifts, jewelry and accessories are considered the most prevalent.

Last year, it was at the top of the list of things that make women happy, which is also good because they are suitable for happy and cheerful moments.

Although luxury items will also flatter them, simple accessories for daily use will also be appreciated.

If you want to give them something that fits the latest season or trend, fashion items like scarves, gloves, or other clothing accessories are a safe choice.

These items are cheaper than leather products such as wallets, bags, or jewelry.

You can provide products with earth colors that are trending during this season so that your partner who understands fashion will be enchanted.

Also read: This is the Type of Clothing that Japanese Women Wear in Autumn

For those of you who have been dating for a long time or are married, loose clothing or pajamas and cooking utensils seem to be hits.

Products for sleeping will make your partner feel comfortable at night or tools that reduce the burden of household chores they will definitely like because it has made life easier.

Show your gratitude for their hard work by choosing something that suits their needs.

The latest trends are gifts that provide an experience

Jewelry, accessories and fashion items are classic gifts during the special moments they experience every year.

However, lately, gifts that provide certain experiences such as walking and relaxation, or special offerings, are becoming a trend compared to material objects.

In 2017, Sow Experience Inc., a company that offers a variety of challenging activities, released information stating that the habit of giving gifts develops from material objects to sharing experiences.

The release also stated that the market segment was developing rapidly. In July 2019, the number exceeded 500,000 users.

Many say that time has changed from the direction of materialism to the consumerism of experience. People are no longer satisfied with just giving things.

They are more interested in seeing value in an experience that they get or in the fun they can share after buying something.

In addition to monitoring the latest consumer changes, gifts that provide certain experiences are considered more suitable for women today.

This is because the memories of a moment that records past experiences that occur at certain times and places, are stronger in women than in men. This makes your gift more memorable for women.

The data used in this article is taken from last year's research. An article that raises trends on Christmas gifts and their mean value using the latest research data is scheduled to be published soon.

Now there are a few more weeks before Christmas. Please refer to our articles so that you will have no trouble choosing the perfect gift!

Provided by Japan Walker ™, Tokyo WalkerTM (18 October 2019)